honoluluadvertiser.com

Sponsored by:

Comment, blog & share photos

Log in | Become a member
The Honolulu Advertiser
Posted on: Friday, November 6, 2009

Soccer: Beckham's off-field revenue soars to nearly $16.5 million


By ROB HARRIS
AP Sports Writer

LONDON — David Beckham earned nearly $16.5 million from personal sponsorship deals during his first full season with the Los Angeles Galaxy.

The England midfielder's latest accounts show that his marketability was unaffected by his move from Real Madrid to the United States, where soccer is less popular.

Newly released figures from the official British company registry show that Beckham's income from his Footwork Productions company in the year ending Dec. 31, 2008, soared by 91 percent from the previous year .

The company's gross profit of $20 million, which rose about 15 percent, includes income from endorsements. That figure is believed to account for two-thirds of the 34-year-old Beckham's sponsorship income.

A separate company, Brand Beckham, receives his $5.5 million basic salary from the Galaxy, the share of the merchandising he generates for the MLS team and joint endorsements with his wife, Victoria, including their range of fragrances.

Beckham joined the Galaxy on a five-year contract in July 2007. Despite the non-renewal of sponsorship contracts with Gillette and Pepsi, his advisers at 19 Entertainment are confident of expanding his off-the-field portfolio.

As well as developing his own apparel range with Adidas, Beckham's management team is looking to secure up to six sponsors in various areas.

Beckham's global appeal is likely to be helped by a second five-month stay at AC Milan beginning in January, which will boost his chances of going to a fourth consecutive World Cup with England.